in what ways does your media product use, develop or challenge forms and conventions of real media products

My music video although differing from most mainstream videos, I did think carefully about my target audience before I went out to film and animate. I thought about how they would expect my band to dress and after looking at bands like The Grizzly Bears and the Animal Collective I saw that they wore checked lumberjack style shirts and tightish jeans with messy hair. I also wanted to have homage to the original band MGMT and have two front men instead of a whole band. I also wanted to incorporate the original style of hippy into it by having one front man with long hair like in the neo folk psychadelic rock band Edward Sharpe and the Magnetic Zeros.