in what ways does your media product use, develop or challenge forms and conventions of real media products

My music video doesn't always follow conventions. It differs from most music videos because of the hand made animation, this is completely different from most music videos including ones in the same genre as mine. Another way my video is different from other music videos is because it uses an easy to follow yet surreal narrative. I also chose to have two different styles between the Animation and live footage, because the song is all about growing up. The song implies the singer is growing up through the song, so i decided that the live action scenes should have a fun feel about them whilst the animation has a more gritty dark side to it. I thought this worked well and the peer feedback i got backed this up.

in what ways does your media product use, develop or challenge forms and conventions of real media products

I believe my music video met a lot of conventions like using band footage effectively. I used band footage to still keep some elements of the Neo psychedelic genre along with other mainstream genres. I decided to link my animation with my live footage by using sharpen on the clips with the band in it. I think this was very good but I could have also made it a little bit more like the animation by adding another effect that makes the footage a bit jittery this would give the indie home made feel that the animation has. I wanted my band to be not so much aspirational but also i didn't want them to seem relatable; i wanted them to be a mixture of the two so they are looked up to but also not un-approachable.

in what ways does your media product use, develop or challenge forms and conventions of real media products

My music video although differing from most mainstream videos, I did think carefully about my target audience before I went out to film and animate. I thought about how they would expect my band to dress and after looking at bands like The Grizzly Bears and the Animal Collective I saw that they wore checked lumberjack style shirts and tightish jeans with messy hair. I also wanted to have homage to the original band MGMT and have two front men instead of a whole band. I also wanted to incorporate the original style of hippy into it by having one front man with long hair like in the neo folk psychadelic rock band Edward Sharpe and the Magnetic Zeros.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In most music videos the main attraction is the artist. I researched many styles and artists and found that even in space rock artists like MGMT they are a main part in the video. I also looked at other genres that have influenced my artist like folk musicians and found ties, so I managed to link psychedelic space rock with neo folk. This means that I had a lot more influences in my final piece, like the use of animation, I played upon this idea after seeing it in a music video for the song White water hymnal.

Influences.

The influences for our video have been mainly from the band Fleet Foxes with their video for white water hymnal. But there have been some un suspected influences like the flat scene has been influenced by bands like The Libertines as i wanted to give the video a bit of a dark gritty London feel, aswell as a relaxed Californian feel.

Snow footage.

Although the snow footage has made my music video a lot stronger. There have been problems though because the snow has melted all of the footage cannot be re-captured, but we have managed to get just enough footage to complete the video.

Peer feedback

The main feedback I got when i did my peer feedback was that I had to get it finished, apart from that most of the comments were positive although quite a few people thought the idea was too big. By this they meant that the stop motion could have been a sub storyline in the whole music video, although most people liked the indie style of the animation by it being blurred and seeing little bits of hands in some shots. The feedback was also very positive about the animation. I personally believe the animation is the best part of the music video as it gives the home made feel that my genre of music gives off.